We live in a time where good ideas are not enough to be successful, especially when you are dealing with entertainment. And boy, do we need entertainment. It is one of the very few categories of services and products that are not closely connected to general market changes. During bad times we need entertainment to forget about them for a while and in good times we sometimes are so relaxed that we don't need to be entertained. With that being said, entertainment - especially video games - needs a deep understanding of what makes it stand out in the crowd, apart from the artistic value of course. After all - from the business side - gaming started with microtransactions (coin-op machines, one token for one game), went to fully blown products (pay and then play forever) and then started looking at hybrid systems - that's where the free-to-plays were born and that's where web3 gaming started gaining traction.

My role and my passion is helping those hybrid models thrive. I have run the product side of Gwent: The Witcher Card Game for many years, I have built monetization models for a social MMO called Avakin Life and I have led two major web3 projects - Korus and PlayerZero for ReadyPlayerMe. I am of course interested in game design (everyone working in the game industry is, by the way) but I tend to keep my hands to my business and product side rather than meddling with weapon balancing. However a delicate touch to the progression systems could not hurt, coming from a gaming afficionado like myself.

I have always played games. Started with ZX Spectrum in the 80s, went through all "computer gaming" phases with Commodore 64, Commodore Amiga and then my first PC and jumped onto the console bandwagon in the early days of PlayStation 2. Boy, did that Grand Theft Auto III rock in its day... at the same time I continued my economy & business education and wrote hundreds of game reviews, ultimately landing in the role of editor-in chief (sorta a product/business director) for a gaming magazines segment in a major publishing house.

Paper died and I decided to go about games from the business perspective. I have integrated countless f2p games into an instant messaging system, I built a trading platform from scratch for 11bit studios (yes, the Frostpunk guys) and gradually expanded my expertise into monetization and motivational systems.

I am strongly against any predatory tactics. Any game I am working on must be good first and foremost - only then you can start attaching secondary retention and monetization systems to it. There is a lot of psychology behind every monetization decision but I refuse to use psychology as bait towards stronger monetization - this strategy always falls flat and I am not interested in doing rug pulls.

So if you feel like we have something to talk about in any of the fields I mentioned - do click that button at the top of the page and let us chat about your needs. I am sure I will be able to help you.